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Moment.
Services

Brand Identity

A mark proves itself at eight millimetres, not in a presentation deck.

Marks built on a grid we can point to, not on a feeling. Identities that survive being shrunk, stamped and printed by someone who has never met you.

How we work

  1. 01

    Write the position

    For whom, instead of what. In one sentence.

  2. 02

    Build the grid

    Every curve has a centre we can point to.

  3. 03

    Test at the edges

    Favicon, signage, embroidery, single-colour print.

  4. 04

    Hand over the manual

    Clear enough for a printer who has never met you.

Disciplines

  • Naming & positioning
  • Logo & construction
  • Identity systems
  • Brand guidelines